What you Need to Know About Writing a Marketing Plan 

Now that you have been spearheading your organization’s content marketing efforts for a while, and your team has been performing exceptionally well, it reaches a point you convince your boss to adopt a full content marketing strategy. If that is the case, you will be faced with a challenge on how to write and present a content marketing strategy similar to the one used by deck installation Fredericksburg. Fortunately, the internet contains a lot of resources on how to go about if you need to craft the best content marketing plan for your business.

A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time. Marketing plans may include separate marketing strategies for various marketing teams across a company, but all of them are well aligned and work to serve a common goal. When writing a marketing plan, here are the key fundamentals you should not miss.

Sate your business mission

The first step in writing a marketing plan is to state the mission of your organization. Although this mission will be specific to your marketing department, it should serve your businesses’ main mission statement. You need to be specific. Your mission should be clearly spelled out and one that is easy for your employees to follow.

Determine your KPIs

Every good marketing plan will describe how your department will track the progress of its mission. You must determine your key performance indicators. KPIs are those individual metrics that measure the various elements of a marketing campaign. They are very useful units that help you in establishing short-term goals within your mission and communicate your progress to business leaders.

Identify your buyer personas

A buyer persona is a description of whom you want to attract. It is a complete description that covers the areas such as age, sex, location, job title, family size among others. Each buyer persona is a direct reflection of your businesses’ customers as well as potential customers. It is important for business leaders to reach an agreement on who your buyer personas are.

Describe your content strategies and initiatives

At this stage, you will include the main points of your marketing and content strategy. Because you will be faced with a lot of options, it is important to choose wisely and explain how you will use content and channels on your marketing plan. Ideally, you will specify the type of content you will create, how much of it you will create, the goals and KPIs to track and the channels you will use for distribution purposes.

Define your marketing budget

Your content strategy might leverage many free channels and platforms, but still, there are a number of hidden expenses to a marketing team you must foot. Outline all areas you will need to spend money on to get your strategy off and kicking. You must also identify your competition. Keep in mind that not every competitor will pose the same challenges to your business.

How to Gather and Use Customer Insights to Improve Experience

It is one thing to claim to put customer interests first, and it’s another to care for your customers. When it comes to listening to your customers, there is no chance to assume. Businesses are increasingly embracing data-driven approaches to offer a better customer experience. Tree services in Fredericksburg use different approaches to gather customer insights and draw vital conclusions.

Big data has become an invaluable tool for creating effective business interactions and value. It eliminates the reliance on making business decisions based on gut feeling and empowers teams and organizations to analyze data to make valuable conclusions.

What are customer insights

Customer insights refer to all interpretations of qualitative and quantitative data that is gathered from customer feedback and other resources. This data is compiled and analyzed to help businesses make informed decisions. Here are some sure ways businesses can use to gather customer insights

Customer feedback

The easiest way to get customer insights is by using customer feedback to ask them what they think about your business. Questionnaires can offer a very valuable way of getting into the minds of the customer. Though the questionnaire mode of collecting feedback will not be sufficient enough, because customers are normally unwilling to complete feedback. It can still offer some level of a starting point.

Customer sediments

Different methods measure customer sentiments. Examples include NPS and star rating. If you can ask your customers to rate how they felt interacting with your business, you stand a better chance to improve. You can offer a one-click pop-up approach for collecting customer sentiments across different digital platforms.

Third-party data

If you are lacking access to a large amount of customer feedback to make key decisions for your business, you can draw vital insights from market research that is done by large organizations that have a wider audience. If you are aware of customer trends in your industry, you stand a better chance to understand customer pain points and the best ways to offer your customers solutions. You can use third party data to structure your marketing campaigns and connect better with your customers.

Collect behavioral data

You can passively collect behavioral data from your customers by paying attention to not just what they tell you, but also how they interact with your website, content, and products. You can leverage the use of Google Analytics, heat map software such as Hot jar and screen recording applications that can all give you vital data to draw useful conclusions.

Real-time user testing

For websites, apps, and online-based experiences, you can gain vital insights into the preferences of your audience through running A/B tests on some variables. With these forms of experimental testing, you watch in real-time as your users interact with different elements such as colors, navigation, copy, and placements. You can then use the data you collect to make vital conclusions on what works and what doesn’t.

You can also use other methods of collecting data such as predictive modeling and situational analysis of anecdotal experiences.

How to deal with the negative impact of online reviews on your business

The world is fasting becoming a global village thanks to the power of social media, powered by the Internet. Nowadays, it is a norm for customers to leave a review based on the experiences they got after interacting with a business. Reviews left can be either positive or negative. Negative online reviews can hurt your business. Towing services in Charlotte have been at the forefront in dealing with reviews that customers write on Google after interacting with their businesses.

Consumers are 31 percent more likely to spend on products or services that have excellent reviews. Stats show a negative review can drive away 40 percent of potential customers. Such reviews damage the prestige, profitability, and trustworthiness of a business. Additionally, people hesitate to buy from businesses that have no reviews, or from those that have too many negative reviews.

If your business is experiencing negative reviews, here’s how to deal with it.

Acknowledge the issue

In most cases, even when you are convinced the customer is not right, it is important to acknowledge the issue. You can begin your response by thanking the customer for providing feedback and letting you know about the issue. Thank the customer for bringing the issue into your attention. Whether the customer understands your situation or not, it will never hurt acknowledging the issue as the first step in a review process.


There is no need whatsoever to acknowledge an issue that you won’t apologize for. After you have acknowledged the issue, the next step in dealing with negative reviews is eating the humble pie and owning up for your mistakes. We are all humans and that means we are prone to making errors. Mess ups and mistakes can lead us to cause unwanted negative reviews from customers. For any mistake that your business causes, don’t retaliate or lash to the customer. Instead, admit and apologize and respond positively. You also need to be polite and professional and don’t create unwarranted debate.

Explain if necessary

There are many times an apology would be more than enough to address a situation. However, there are other instances where you will need to provide more information to clear up and misunderstandings between you and the customer.  Start by apologizing for what happened, then explain in case you faced a technical issue that might have caused the situation. Be true and apologize for any inconvenience caused. Explain in case you have resolved the issue and assure the customer everything has been returned to normalcy.

Compensate appropriately

As a consumer, there is nothing worse than having a negative experience with a company and then they brush the issue as if nothing happened. You should be willing to go above and beyond and compensate your customers for any inconvenience caused by your business. An apology would work, but a 20 percent discount or credit in their next service or purchase would be more than enough incentive to have the issue resolved most amicably. Be willing to go an extra step to show what differentiates your business from others.


Tips For Knowing When To Get Your Car Tuned Up And How To Tune It Up.


Owning a car is an experience, and for those who are not blessed with the knowledge to be a backyard mechanic, the process of tuning up your vehicle can seem daunting. However, worry not, we are here to help guide you through the process and ensure that you have the confidence to get under the hood every once in a while. Here are the top tips for knowing when to get your car tuned up and how to do it!

When to tune

Generally, there are a few signs that your car is need of a tune-up. If you are experiencing any or multiple of the following issues, it is time for a tune-up.

  • Your engine light comes on and stays on during your drive. Yes, this can be an error, but generally, the check engine light means that something is wrong with your engine.
  • If your engine is dealing with stalling, especially when you press on the accelerator.
  • If your fuel economy has started to dip without any real reason or changes in behavior or traffic.
  • Any problems with your brakes need to be dealt with as soon as possible, so any squeaks, whining or scraping sounds means it is time for a tune-up.
  • If you are starting to feel some rough shifting, especially in a manual transmission, rough shifting can lead to some serious issues, so as soon as you begin to feel some roughness, it is time for a tune-up.
  • Finally, if you start to notice any vibrations or to shake in the car, you should look to tune up your vehicle. This could be an issue with balancing your tires, or something worse!

How to tune-up your vehicle

When taking the time to tune-up, your car makes sure to do a full check of the central systems and typical wear points. For the specifics, here are some great tips on how to tune-up your vehicle.

  • Ignition- Your ignition system is literally how your car is going to start and needs to be checked to ensure it is running well. You will want to check your spark plugs, the plug wires, and other electrical components that allow your car to start.
  • Filters- No, we are not just talking about the air filter! Your filters keep debris and dust out, and that is something your cabin and engine will like. Check the cabin air filter, air, fuel and oil filters and replace if you see build-up or they are past their recommended replacement date as per your car’s manual.
  • Belts and Hoses- The belts and hoses of your car are something that should be looked at during every tune-up, and a visual inspection is usually enough. If you spot some wear or tear, make sure to replace the piece asap.
  • Fluids- Your system should happen regularly, and a tune-up is a great time to complete it. Check your coolant, engine oil, brake fluid, power steering fluid and transmission fluid to ensure its at the recommended level. Otherwise, look to flush and refill if you are nearing the recommended mileage in your manual.

Tune-ups are an essential part of vehicle maintenance and knowing when to do it half of the battle; the other half is knowing how to do it!

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