Now that you have been spearheading your organization’s content marketing efforts for a while, and your team has been performing exceptionally well, it reaches a point you convince your boss to adopt a full content marketing strategy. If that is the case, you will be faced with a challenge on how to write and present a content marketing strategy similar to the one used by deck installation Fredericksburg. Fortunately, the internet contains a lot of resources on how to go about if you need to craft the best content marketing plan for your business.
A marketing plan is a strategic roadmap that businesses use to organize, execute, and track their marketing strategy over a given time. Marketing plans may include separate marketing strategies for various marketing teams across a company, but all of them are well aligned and work to serve a common goal. When writing a marketing plan, here are the key fundamentals you should not miss.
Sate your business mission
The first step in writing a marketing plan is to state the mission of your organization. Although this mission will be specific to your marketing department, it should serve your businesses’ main mission statement. You need to be specific. Your mission should be clearly spelled out and one that is easy for your employees to follow.
Determine your KPIs
Every good marketing plan will describe how your department will track the progress of its mission. You must determine your key performance indicators. KPIs are those individual metrics that measure the various elements of a marketing campaign. They are very useful units that help you in establishing short-term goals within your mission and communicate your progress to business leaders.
Identify your buyer personas
A buyer persona is a description of whom you want to attract. It is a complete description that covers the areas such as age, sex, location, job title, family size among others. Each buyer persona is a direct reflection of your businesses’ customers as well as potential customers. It is important for business leaders to reach an agreement on who your buyer personas are.
Describe your content strategies and initiatives
At this stage, you will include the main points of your marketing and content strategy. Because you will be faced with a lot of options, it is important to choose wisely and explain how you will use content and channels on your marketing plan. Ideally, you will specify the type of content you will create, how much of it you will create, the goals and KPIs to track and the channels you will use for distribution purposes.
Define your marketing budget
Your content strategy might leverage many free channels and platforms, but still, there are a number of hidden expenses to a marketing team you must foot. Outline all areas you will need to spend money on to get your strategy off and kicking. You must also identify your competition. Keep in mind that not every competitor will pose the same challenges to your business.